Afrique Créative

Africalia has teamed up with several international partners to launch the Afrique Créative programme, financed by the French Development Agency (AFD).

Afrique Créative is an incubation programme for African cultural and creative businesses. By supporting and strengthening the capacities of selected entrepreneurs, Afrique Créative aims to support sustainable growth that will bring about change.


Afrique Créative, in a few words

This programme – financed by the AFD and implemented by Africalia, Investisseurs & Partenaires (I&P), Zhu Culture and Bayimba Foundation – aims to promote the structuring of the cultural and creative ecosystem by boosting the development, the skill sets and the networking of companies active in this sector in Africa. Afrique Créative addresses operators combining both creativity and entrepreneurship in order to maximize their potential in terms of job creation and economic growth.

As an industrial sector still largely untapped in Africa, the cultural and creative field occurs as an important economic lever. Cultural and creative industries are vectors of social innovation and generate impact within their communities. Because its resources are non-polluting and inexhaustible, this sector represents an opportunity to build a fairer and more sustainable world.

Afrique Créative includes technical support as well as financial support to boost the development of cultural and creative actors.

Afrique Créative, in practice


What is it about ? An ambitious incubation and capacity building programme to accelerate the development of the selected entrepreneurs
For whom ? It adresses cultural and creative companies
Where ? In four countries : Burkina Faso, Morocco, Senegal and Uganda
When ? The incubation will take place from September 2019 to December 2020
At stake ?
> Technical assistance from experts at both national and international level
> Regular coaching by mentors
> Networking with potential partners and investors
> A grant to boost the organisation’s growth : between 75,000 and 125,000 euros
> Coaching to help raise additional funds

More info : Afrique Créative
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Crédits : Adama Duno Samb

Launch of Afrique Créative

On Saturday June 8th 2019, in parallel with the inauguration of the "Villa Saint-Louis Ndar" residence for artists and researchers in Saint-Louis (Senegal), the Afrique Créative programme was officially launched, in the presence of the French Embassy and the Senegalese authorities.

The launch event in pictures :


The Afrique Créative programme is financed by the French Development Agency (AFD) and implemented by Africalia, Investisseurs & Partenaires (I&P), Zhu Culture and Bayimba Foundation.